In 1985, Martien van Winden began managing the investments of his in-laws.
In 2012, the manager of Hoofbosch obtained a license from the Dutch financial regulators. Robbert-Jan Engels is the co-founder of Hoofbosch and he is also Martiens brother-in-law. He took over the business side of the fund, overseeing compliance, regulations and risks. Hoofbosch has grown from just € 10 million under their management at the start, to more than € 250 million in mid-2020.
Martien van Winden has 40 years of experience as a professional investor. He has a passion for history, philosophy and economics. Martien started his career at investment company Robeco, where he was initially responsible for Dutch equities. He later focused on German, British, Italian, French and American companies. Even then he did his homework. He visited many dozens of companies every year and in the process, he discovered that companies that are conservative and not showy in terms of receptions and design, are the best performers. "A sober head office sets the tone for the company, even for luxury brands. These companies can afford to be showy, but they choose not to be," says Martien.
He remembers his first annual general meeting of shareholders (AGM) of the American company Kellogg. "We went to Battle Creek, Michigan. The AGM was held in a small, dusty theater. The CEO of the company itself greeted us. We didn't get any coffee or even water, let alone something to eat. After 45 minutes we left with a voucher of $ 1.50, to spend on a Kellogg product of your choice," he says.
In 2000 he published, at the top of the stock market, his bestseller book about the Dutch economic history "Staying Rich". In this book, he warned of the irrational herd behavior of investors and argued for an exchange of shares in bonds. In 2001, "The Netherlands, The Treasury of Europe" followed, it was about the ups and downs of European unification and the introduction of the euro. Then already he warned about the danger of the "euro experiment". In 2003, together with Dr. Marius Rietdijk, he published a study on scenario planning: "Battle for the future". In 2010 his latest book "The Financial Canon of the Netherlands" was published. Martien is a guest lecturer in strategic management at Free University Amsterdam, University of Amsterdam, Erasmus University Rotterdam and De Baak training center.